July 2002, I posted ten site-specific flyers in my old neighborhood
in Somerville MA. They were designed to like home-made ads: a photo
on top, with a typed-up paragraph underneath, and tear-off slips on
the bottom. If you glanced at them, you'd think they were trying to
sell something. Each photograph was of the exact spot in front of
the viewer; and each paragraph explained a meaningful experience or
a daydream I'd had in that spot. I left them vague and anonymous,
so anyone could identify with them. At the bottom was a phrase loosely
related to the paragraph I'd written; when you ripped one off, it
looked like a fortune-cookie fortune. Some of the flyers were torn
down on the first day; others stayed up for two or three weeks. Most
of the rip-off slips were gone within a week.
To read the original
flyers, scroll down.